Whitney Brothers - Showing You Why Versatility Is King

A lot of companies are claiming to be the best and for several reasons, they can rightfully claim that. Of course, there are a lot of areas where they can claim to be the best and fortunately, it applies in a lot of cases. For example, a company can claim that it's the best at producing soft play toys for kids aged 2-3. A company can also claim that it's the best at manufacturing furniture for twins.

Obviously, it's very easy to claim to be the best in an area that's very specific. A lot of companies out there choose to specialize and for good reason. Since they're specializing, they can zero in their funds and efforts into a small area and they can quickly work their way on being the best. They can easily achieve this if they choose their specialization wisely. At the very least, they can be very popular.

A good example is Whitney Brothers. The company chose to specialize in kids' products that make use of cabinet-making techniques. It's easy to see why they made this decision. After all, they started doing so in 1904 when there were only few companies that do so. The market is almost begging for a company to specialize in them and fortunately, Whitney Brothers has the skills and technology to step up to the challenge.
In just a short time, they were able to stamp their name as the best company that manufactures kids' products that make use of cabinet-making techniques. This is a claim that they can still rightfully claim today.

But unlike other companies who settled for being the best in a small niche, the company decided to make use of their versatility in order to manufacture other products. When they first started doing it, a lot of people were left scratching their heads because of the decision. After all, they're already known as the best in a specific area so it's a wonder why they'll risk that by jumping into a new challenge. But since they already have the versatility, it's just a matter of using their skills, technology and experience to produce more products. It wasn't a matter of biting off more than what they can chew. It was a matter of biting into something that's about the same size as their mouths. It surely helped that they already have everything needed to make it a reality.

This is why aside from the usual cribs, changing cabinets, cubby tray storage and the likes; Whitney Brothers also make blocks, imaginative play furniture, arts and crafts materials and the likes. With this, they're now known as among the best in the toy industry. That's a broad area that only a few companies have the privilege of joining.